What’s the best advertising or social media platform? Which networking meetings should I attend? What message should I be putting out there?
Have you heard these questions? Have you heard any good answers? What are we missing?
When the response to these questions was, “Of all of the people in your industry, why did the last person call you instead of them?”. Most of the answers centered around the old know, like and trust.
The bad news with that, most of your peers are also likeable and trustworthy and promoting that, at best, generates minimal numbers of leads and leads take more time and have lower closing ratios.
Give them the right why and it doesn’t even matter if they like you. Instead of trying to make them trust you, make them trust in what you can do for them. I know, that’s not what we were taught.
Figure out what it is that will motivate people to come to you ready to do business and you’ll find the answers to the questions we just started with and more. When you understand your target clients, find your lane and stay in it you will be more productive and profitable as well.
Did you hear that? Know who to target and where, increase your closing ratios, efficiencies and profit margins.
Join us tomorrow evening, 5:30pm until 7:00pm as we work together on this for each other. Email firstname.lastname@example.org for your login information.