First of all, in order to answer this question you have to have a clear goal. You have to know what your success looks like. If you haven’t figured that out, we can work on that as well. However, today I want to focus on your targets.
A recurring mistake business owners and salespeople make is trying to sell to everyone. It feels good to think that everyone is a potential client but that mindset hurts your efforts to obtain and take care of your ideal clients.
In the business plan for WAM we have set the ultimate goal at 15,000 members. That’s a ton of people but that is .005% of the US population. In other words, 99.995% of the people are not our target clients.
Really think about that. That means that we only have to appeal to and help 1 out of ever 20,000 people out there.
How do you think this mindset might affect your message, your services, your processes or just how you do business as a whole?
How might you be hurting yourself by trying so hard to appeal to the masses?
Contact us and let’s explore it. We will be discussing this in our upcoming meetings. Would you benefit from sitting at a table with your peers exploring this?