I started helping another new client last week. This clients biggest priorities are to be able to have more control of their schedule, work minimal hours and produce a minimum amount of income.
However, her ideas on starting and growing the business were more consistent with those wanting to grow much larger businesses. She was looking at building a website, social media marketing plans, networking and more.
Remember last week when I spoke about knowing your numbers? Well, my first questions for her were “What will you be producing per billable hour?”, “How many hours will your average client require per month?” and “What will your expenses be per billable hour?”.
After we answered these questions we came to the conclusion that she will only require eleven clients.
She is looking to work in an industry in which she already has experience and connections.
My proposal to her was to forego the time and expenses of the website, marketing and networking for now and to simply call, reconnect and build on the relationships she already has.
In one hour she was able to call four contacts, speak to three of them and schedule one on ones with two of them.
My goal is for her to have at least four of her eleven targeted clients before the end of February without any expenses or interruptions with her current employment. With four new clients she will be able to quit her current job and will have sixty days to acquire eight more.
At that point she will have replaced her current income and will be working from home a third of the hours she has been.
What do you take from this?