Building a strategic partnership takes time. Time is limited. Take your time selecting the best ones. What should you look for?
Does this person or business conduct themselves in a manner in which I will be comfortable introducing and referring my clients, friends and family to do business with them? If you aren’t going to refer to them, don’t expect them to refer to you.
Does this person’s network include your potential clients? If your potential strategic partner is offering the lowest price and you offer premium services, this is likely not a good potential partnership.
Does this person or business do business with enough people to make building this relationship worth the time you will have to invest? Do the math, if they only have a handful of clients and a referral from them will only bring you a couple hundred dollars, it’s not going to be worth investing hours into this yourself.
Within these questions there are many other questions you really need to consider.
The next questions will be the toughest. Whatever questions you come up with to qualify your potential strategic partner, ask them of yourself on behalf of your potential strategic partners.
Are you a good strategic partner for them?
If you want to discuss this with some of your peers, join us tomorrow at 7:30 am or 5:30 pm or Thursday at 7:30 am.